Measures

General
Duration (h) The number of hours spent by visitors on the website expressed in decimal format. Duration is calculated as the sum of time differe...
Wed, 11 May, 2016 at 10:09 AM
Marketing
% New visits The new visit rate is the percentage of visits who are visiting the website for the first time. The new visit rate is calculated as...
Wed, 11 May, 2016 at 10:16 AM
Engagement
Actions/page Actions per page is the average number of actions performed on a page. Actions include page views, downloads, text written in input f...
Wed, 11 May, 2016 at 10:20 AM
Usability
% Back The back navigation rate is the percentage of times a visitor navigates backward during a visit. Back navigations occur when the visitors g...
Wed, 11 May, 2016 at 10:21 AM
Loyalty
% Recency The recency rate is the percentage of visits from visitors whose two most recent visits were made less than a week apart. The recency ra...
Wed, 11 May, 2016 at 10:22 AM
Survey
Respondents The number of visitors who have answered one or more questions in one or more surveys. % Respondents The percentage of vi...
Wed, 11 May, 2016 at 10:25 AM