Conversion > Flow


A custom variable indicating the phases in a flow the visit has been through, e.g. "Product not viewed", "Product viewed", "Product placed in basket", "Product purchased".


The Flow variable will be given a custom name and located in the folder Conversion > Flow. In MDX, flow variables have generic names: [Phase].[Name1] through [Phase].[Name20].


Danish: Konvertering > Flow


MDX Example:

[Phase].[Name1].[All].[Logget ind]


Conversion > Flow-outcome


A custom variable indicating the outcome of a flow for the visit. The outcome is the last phase the visit entered in a flow.


For example, if a visit in the flow "Product not viewed", "Product viewed", "Product placed in basket", "Product purchased" never went further than phase 2, the outcome is "Product viewed".


The Flow-outcome variable will be given a custom name and located in the folder Conversion > Flow. In MDX, flow variables have generic names: [Conversion].[Name1] through [Conversion].[Name20].


Danish: Konvertering > Flow


MDX Example:

[Conversion].[Name1].[All].[02: Logget ind]