All campaigns
A hierarchical drill-down campaign variable with 9 levels, affected by campaign attribution.
When using Netminers Campaign URL-generator, the levels are the values entered in each level of the URL-generator. When using AdWords Integration, the first two levels are: Automated > Google Adwords. The remaining levels comes from your Google Adwords account in the following order: Account name > Campaign name > Ad Group > Ad > Keywords/criterion >Placement/network > Landing page. When using Google Analytics manual campaign tagging, the first level is Google Analytics Tag. The remaining levels are the values of the utm_campaign campaign tracking parameter. When using Google AdWords auto-tagging, the first two levels are Google Analytics Tag > Gclid.
Danish: Alle kampagner
MDX Example:
[Campaign].[Name].[All].[Banner].[Berlingske].[Branding].[930x600].[http://www.mysite.dk/mylandingpage.htm]
Google Adwords
A hierarchical drill-down campaign variable with 9 levels, affected by campaign attribution.
The first two levels are Automated > Google Adwords. The remaining levels comes from your Google Adwords account in the following order: Account name > Campaign name > Ad Group > Ad > Keywords/criterion >Placement/network > Landing page.
Danish: Google Adwords
MDX Example:
[Campaign].[Name].[All].[Automated].[Google Adwords].[Furniture Inc.].[Tables].[Dining tables].[Buy now - 50% off].[Oak tables].[Google].[www.funitureinc.dk/mylandingpage.htm]
Days since campaign-click
The number of days since the visitor attributed to a campaign first clicked on that campaign.
Danish: Dage siden kampagneklik
MDX Example:
[Campaign Attribution].[Recency Days].[All].[8]
Visits since campaign-click
The number of visits a visitors attributed to a campaign has made since he or she first clicked on that campaign.
Danish: Besøg siden kampagneklik
MDX Example:
[Campaign Attribution].[Recency Visits].[All].[4]