Traffic source


The name of the traffic source resolved, if possible, from the domain name of the traffic source - e.g. "www.google.gl" and "www.google.fr" becomes "Google".


Danish: Trafikkilde


MDX Example:

[Source].[Name].[All].[Facebook]


Traffic source domain


The domain of the traffic source.


Danish: Trafikkildedomæne


MDX Example:

[Source].[Domain].[All].[bibliotek.kk.dk]


Traffic source url


The full URL of the traffic source.


Danish: Trafikkilde-url


MDX Example:

[Source].[Url Full].[All].[http://atp.www.virk.dk/home/myndigheder/lg.html]


Traffic source url level


Rolls up all the traffic-source URLs in each level of the traffic-source URL path (excluding the domain). E.g. "http://atp.www.virk.dk/home/myndigheder/lg.html" and "http://atp.www.virk.dk/home/myndigheder/mit-virkdk.html" becomes "home" at level 1 and "myndigheder" at level 2.


Allows for drill-down from URL-level 1, to URL-level 2... to URL-level N.


Danish: Trafikkilde-url-niveau


MDX Example:

[Source].[Path Hierarchy].[All].[home].[myndigheder].[lg.html]


Traffic source type


The type of traffic source. Possible values: Direct, Link traffic, Campaign, Social medium, Search engine.


If the visit arrived without a referrer, the value is Direct. When using campaign-URL tagging, the value is Campaign. Settings for Campaign Attribution does not affect this variable.


Danish: Trafikkildetype


MDX Example:

[Source].[Type].[All].[Direct]


Search engine


The name of the search engine resolved, if possible, from the search engine domain name. E.g. "www.google.de" and "google.dk" becomes "Google".


Danish: Søgemaskine


MDX Example:

[Source Search Engine].[Name].[All].[Baidu]


Search engine domain


The domain name of the search engine categorized as such according to a known list of search engines.


Danish: Søgemaskine-domæne


MDX Example:

[Source Search Engine].[Domain].[All].[de.search.yahoo.com]


Search engine result page


The page number of the search result used by the visitor to reach your site. E.g. the value "1" indicates that the visitor clicked on a link on the first page of the search engine result list.


Danish: Søgemaskine-resultatside


MDX Example:

[Source Search Engine].[Result Page].[All].[2]


Search engine phrase


The phrase or keywords used by the visitor to reach your website through a search engine.


Danish: Søgemaskine-sætning


MDX Example:

[Source Search Engine Text].[Text].[All].[10 bedste investeringer]


Referring site


The name of the referring site resolved, if possible, from the domain name of the link-traffic source. E.g. "www.avisen.dk" and "www.avisen.com" becomes "Avisen".


Danish: Refererende site


MDX Example:

[Source Link Traffic].[Name].[All].[Avisen]


Referring site domain


The domain name of the referring site.


A referring site is a referrer which does not appear on the list of know search engines or the list of known social media and which does not include campaign tracking parameters.


Danish: Refererende-site-domæne


MDX Example:

[Source Link Traffic].[Domain].[All].[www.avisen.dk]


Referring site url


The full URL of the referring site.


Danish: Refererende-site-url


MDX Example:

[Source Link Traffic].[Url Full].[All].[http://avisen.dk/flertal-dumper-projekt-vilhelmsen_191387.aspx]


Referring site url level


Rolls up all the referring-site URLs in each level of the referring-site URL path (excluding the domain). E.g. "http://atp.www.virk.dk/home/myndigheder/lg.html" and "http://atp.www.virk.dk/home/myndigheder/mit-virkdk.html" becomes "home" at level 1 and "myndigheder" at level 2.


Danish: Refererende-site-url


MDX Example:

[Source Link Traffic].[Link Traffic Level].[All].[apotek].[loen].[sider].[loen.aspx]


Social medium


The name of the social medium categorized as such from a list of known social media sites. E.g. dk.linkedin.com and de.linkedin.com becomes LinkedIn.


Danish: Socialt medium


MDX Example:

[Source Social Medium].[Name].[All].[LinkedIn]


Social medium domain


The domain name of the social medium categorized as such from a list of known social media sites.


Danish: Socialt medium domæne


MDX Example:

[Source Social Medium].[Domain].[All].[dk.linkedin.com]