Toys Inc. wants to count their customers / authenticated users on each tracked property in Netminers Insight. This gives them access to the complete picture of a customer's usage of the site and repeat purchases / conversions. This eliminates the inaccuracy when relying on cookies to identify users.
To do this they need to store their unique customer ID along with the tracked data. When the customer ID information is received by Netminers tracking engine, you can start using the Customers measures available in the report interface. The customer ID used can be any text as long as it's unique to the customer. If you prefer email addresses, you can use that.
The integration is done in one of the following ways:
1. JavaScript
// Make sure the object document.netminers is present
if (typeof (document.netminers) != 'object') document.netminers = {};
// JSON strucure to use for integration of customer id
document.netminers.addVars = {
'$custid': '21EC2020-FFFF-4069-A2DD-08002B30309D'
}
2. HTML meta tagging
<meta name="Netminers.Addvars.$custid" content="21EC2020-FFFF-4069-A2DD-08002B30309D" />