know your website users

Toys Inc. has a search page with live product filtering on a set of predefined categories. For example:

• Brand
• Gender
• Age
• Price
• Range

Since there are no page reloads between each search result we need to use event or asynchronous tracking. This is done in the following way:

$netminers.push(['postPageView', 'Frontpage/Products/Search By Category']);

 

If a visitor selects the following filters...

• Brand=LEGO Friends
• Brand=LEGO Friends
• Gender=Female
• Age=Price Range=3 (Could be 3 of 5 in a scale from cheap to expensive)

We would then construct the following JSON:

// No need to send long identifiers like 'Price Range' every time.  'Price Range' every time. 
// We use abbreviations for each JSON variable name we send. 
// Variable names MUST be individually unique across all JSON objects We send.
{
   'bra': 'LEGO Friends',
   'gen': 'Female',
   'age': '8-10',
   'pri': '3'
}

 

To send the new search (asynchronous pageview) with the filter JSON object, we'll do the following: 

$netminers.push([
   'postPageView', 
   'Frontpage/Products/Search By Category',
   {
      'bra': 'LEGO Friends',
      'gen': 'Female',
      'age': '8-10',
      'pri': '3'
   }
]);

 

If a visitor selects more than one brand - e.g. both "LEGO Friends" and "Barbie" - then you need to send two pageviews, each with a specific JSON configuration. For example:

// Send the first pageview, with LEGO as the brand
$netminers.push([
   'postPageView', 
   'Frontpage/Products/Search By Category',
   {
      'bra': 'LEGO Friends',
      'gen': 'Female',
      'age': '8-10',
      'pri': '3'
   }
]);
 
// Send the second pageview, with Barbie as the brand
$netminers.push([
   'postPageView', 
   'Frontpage/Products/Search By Category',
   {
      'bra': 'Barbie',
      'gen': 'Female',
      'age': '8-10',
      'pri': '3'
   }
]);