We want to register which of Toys Inc's registered visitors (members) log on to their site and send to Netminers which visitor segment the registered visitor / member belongs to.
When the visitor signed up for membership, he or she responded to the question "Who do you typically buy toys for?" with the possible answers "Grandchild", "Child" or "Me". This is reversed and made into the following segments:
- Grandparent (Grandchild)
- Parent (Child)
- Kid (Me)
When user (John Smith, grandfather) logs on to Toys Inc. the following javascript is inserted on the page.
// Make sure the object document.netminers is present
if (typeof (document.netminers) != 'object') document.netminers = {};
// JSON strucure
document.netminers.addVars = {
'segment': 'Grandparent'
}
In Netminers report interface, this could present you with the following table:
In the above table we have selected the Grandparent segment in order to get the following table filtered to see which product sections the Grandparent segment has seen in the same timeframe:
