If you are planning an offline campaign which includes media such as TV, cinema, radio, outdoor posters, magazines and newspapers, you could include a reference to a webpage with a unique URL. For example, in a TV commercial, you could encourage people to visit the page www.mycompany.com/tv. This URL could then redirect to a landing page URL to which you have added unique tracking parameters by means of Netminers URL Generator.


To set up tracking for offline campaigns, go through the following steps:


  1. Decide on an landing page URL for your offline campaign (e.g. www.mylandingpage.com).
  2. Add tracking parameters to this landing page URL using Netminers URL Generator.
  3. Set up redirect from the URL you want to use in your campaign (e.g. www.mycompany.com/tv) to your landing page URL to which you have added tracking parameters.
  4. Include the campaign URL (e.g. www.mycompany.com/tv) in your offline campaign